I’m Belén Rubiales, an interior and retail designer based between Spain and Norway, with a background in Industrial Design Engineering and a Master’s degree in Commercial Space Design and Visual Merchandising. My work focuses on creating spaces that connect with people and express the identity of each brand.

I combine a strong visual approach with practical thinking, developing concepts that are both emotional and functional. After several years working in-house at brands like Mr. Wonderful, where I was involved in retail expansion, store concepts and international exhibitions, I started my own studio in 2020. Since then, I’ve worked across retail, hospitality and event design, as well as creative direction for brand experiences. I enjoy working closely with clients, collaborators and local suppliers, taking care of every detail from concept to execution. My goal is always to create spaces that feel authentic, thoughtful and full of personality. I’m particularly interested in how people experience and move through space. I pay close attention to materials, colour and atmosphere to create meaningful environments. I’m always looking to collaborate on projects where design can make a real impact.